1. Technical SEO

Key Activities:

• Site speed optimization

• Mobile responsiveness

• Secure website (HTTPS)

• Fixing crawl errors

• Schema markup (structured data)

Benefits:

• Improves crawlability and indexability

• Boosts site performance

• Enhances overall SEO foundation

2. On-Page SEO

.Key Activities:

• Keyword research & usage

• Optimizing meta tags (title & description)

• Header tags (H1, H2…)

• Image optimization (alt tags, compression)

• Internal linking strategy

• Content optimization (readability, length, keywords)

Benefits:

• Increases search relevance

• Improves click-through rates (CTR)

• Enhances user experience

3. Off-Page SEO

Key Activities:

• Link building (backlinks from high-authority sites)

• Guest blogging

• Social bookmarking

• Influencer outreach

• Directory submissions

Benefits:

• Boosts domain authority

• Increases website trust

• Improves Google rankings

4. Local SEO

Key Activities:

• Google My Business (GMB) optimization

• Local keyword targeting

• NAP (Name, Address, Phone) consistency

• Local citations and reviews

Benefits:

• Attracts nearby customers

• Improves visibility in Google Maps

• Increases calls, visits, and conversions

5. Mobile SEO

Key Activities:

• Responsive design

• Fast mobile page speed

• Mobile-friendly layouts

• Optimized user experience on phones/tablets

Benefits:

• Better rankings on mobile searches

• Reduced bounce rate

• Higher engagement and conversions

6. YouTube SEO (Video SEO)

Key Activities:

• Keyword-rich titles & descriptions

• Video tags and categories

• Custom thumbnails

• Subtitles and closed captions

• Engagement (likes, comments, shares)

Benefits:

• Ranks videos higher in search

• Drives traffic to website or products

• Builds strong brand visibility